Trip management is a feature that has helped fleet owners and operational managers to track trips of their vehicles, increasing revenue by saving time and fuel consumption.
2025
User Research, User Experience
Figma, Excel, Doc
❝ Trip management is our basic need for our fleet and business ❞
KMT Logistics Tech
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
Outcome
30 %
Time spend in searching for
information reduced
28 %
Task completion time
reduced
+22 %
Increase in faster identification of delayed trips and vehicle issues
Impact on Business
The upgraded platform delivered more reliable operations resulting in higher customer satisfaction, stronger customer retention, and increased subscription renewal.
The Process
❝ From user research to analysing competition to identify the opportunity for a robust solution ❞
User Profiles
Audit the Current Design
User Profiles
Problem Statement
❝ Users encountered friction in completing tasks, which led to frustration, decrease satisfaction, and lower engagement ❞
Customer Insights
Public Transport
Waypoints Define the Experience
In passenger transport systems, time reliability defines the customer experience. Passengers are waiting at every stop. When buses consistently run late, customer ratings fall, complaints rise, and custromerstart choosing alternative transport. Ensuring on-time arrival at every waypoint directly protects revenue, and service reputation and increase customer retention.
Freight & Logistics
Unauthorised Stoppages
In trucking, stoppages matter more than waypoints. Every unnecessary halt increases transit time, delaying the redeployed a of truck for the next trip. By minimizing stoppages, fleets reduce transit timre which allow the same vehicle to complete more trips in a day, improving fleet utilization and overall revenue per vehicle.
Route deviations
Route deviations of a 30–40 km per trip increase fuel costs, delay deliveries, and reduce the number of trips a truck can complete in a day.
For operational managers, trip data was scattered across multiple systems — GPS logs, fuel reports, driver updates, and dispatch records.
Before the Upgrade
Solution
We implemented an intelligent fleet operations system that delivered real-time tracking, route compliance monitoring, and predictive dispatch planning, driving higher utilization and increased revenue per vehicle.
Information Architecture
Platform After the Upgrade
We build a centratised trip management dashboard that brings th past, ogoing and upcoming events in a one view.
The dashboard consolidating trip violations and operational events, integrating live tracking, advanced analytics, and automated alerts to improve visibility and accelerate decision-making.
Outcome
Time specd in searching for information reduced by 30%
Task completion time reduced by 28%
Faster identification of delayed trips and vehicle issues
Thank you for watching
If you like what you see and want to work together, get in touch!
ruchikasdesign@gmail.com
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This will hide itself!
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
❝ Trip management is our basic need for our fleet and business ❞
KMT Logistics Tech
OVERVIEW
Trip management is a feature that has helped fleet owners and operational managers to track trips of their vehicles, increasing revenue by saving time and fuel consumption.
YEAR
2025
ROLE
User Research, User Experience
TOOLS
Figma, Excel, Doc
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
Outcome
30 %
Time spend in searching for
information reduced
28 %
Task completion time
reduced
+22 %
Increase in faster identification of delayed trips and vehicle issues
Impact on Business
The upgraded platform delivered more reliable operations resulting in higher customer satisfaction, stronger customer retention, and increased subscription renewal.
The Process
❝ From user research to analysing competition to identify the opportunity for a robust solution ❞
User Profiles
Audit the Current Design
User Profiles
Problem Statement
❝ Users encountered friction in completing tasks, which led to frustration, decrease satisfaction, and lower engagement ❞
Customer Insights
Public Transport
Waypoints Define the Experience
In passenger transport systems, time reliability defines the customer experience. Passengers are waiting at every stop. When buses consistently run late, customer ratings fall, complaints rise, and custromerstart choosing alternative transport. Ensuring on-time arrival at every waypoint directly protects revenue, and service reputation and increase customer retention.
Freight & Logistics
Unauthorised Stoppages
In trucking, stoppages matter more than waypoints. Every unnecessary halt increases transit time, delaying the redeployed a of truck for the next trip. By minimizing stoppages, fleets reduce transit timre which allow the same vehicle to complete more trips in a day, improving fleet utilization and overall revenue per vehicle.
Route deviations
Route deviations of a 30–40 km per trip increase fuel costs, delay deliveries, and reduce the number of trips a truck can complete in a day.
For operational managers, trip data was scattered across multiple systems — GPS logs, fuel reports, driver updates, and dispatch records.
Before the Upgrade
Solution
We implemented an intelligent fleet operations system that delivered real-time tracking, route compliance monitoring, and predictive dispatch planning, driving higher utilization and increased revenue per vehicle.
Information Architecture
Platform After the Upgrade
We build a centratised trip management dashboard that brings th past, ogoing and upcoming events in a one view.
The dashboard consolidating trip violations and operational events, integrating live tracking, advanced analytics, and automated alerts to improve visibility and accelerate decision-making.
Outcome
Time specd in searching for information reduced by 30%
Task completion time reduced by 28%
Faster identification of delayed trips and vehicle issues
Thank you for watching
If you like what you see and want to work together, get in touch!
ruchikasdesign@gmail.com
Smooth Scroll
This will hide itself!
This will hide itself!
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
❝ Trip management is our basic need for our fleet and business ❞
KMT Logistics Tech
OVERVIEW
Trip management is a feature that has helped fleet owners and operational managers to track trips of their vehicles, increasing revenue by saving time and fuel consumption.
YEAR
2025
ROLE
User Research, User Experience
TOOLS
Figma, Excel, Doc
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
Outcome
30 %
Time spend in searching for
information reduced
28 %
Task completion time
reduced
+22 %
Increase in faster identification of delayed trips and vehicle issues
Impact on Business
The upgraded platform delivered more reliable operations resulting in higher customer satisfaction, stronger customer retention, and increased subscription renewal.
The Process
❝ From user research to analysing competition to identify the opportunity for a robust solution ❞
User Profiles
Audit the Current Design
User Profiles
Problem Statement
❝ Users encountered friction in completing tasks, which led to frustration, decrease satisfaction, and lower engagement ❞
Customer Insights
Public Transport
Waypoints Define the Experience
In passenger transport systems, time reliability defines the customer experience. Passengers are waiting at every stop. When buses consistently run late, customer ratings fall, complaints rise, and custromerstart choosing alternative transport. Ensuring on-time arrival at every waypoint directly protects revenue, and service reputation and increase customer retention.
Freight & Logistics
Unauthorised Stoppages
In trucking, stoppages matter more than waypoints. Every unnecessary halt increases transit time, delaying the redeployed a of truck for the next trip. By minimizing stoppages, fleets reduce transit timre which allow the same vehicle to complete more trips in a day, improving fleet utilization and overall revenue per vehicle.
Route deviations
Route deviations of a 30–40 km per trip increase fuel costs, delay deliveries, and reduce the number of trips a truck can complete in a day.
For operational managers, trip data was scattered across multiple systems — GPS logs, fuel reports, driver updates, and dispatch records.
Before the Upgrade
Solution
We implemented an intelligent fleet operations system that delivered real-time tracking, route compliance monitoring, and predictive dispatch planning, driving higher utilization and increased revenue per vehicle.
Information Architecture
Platform After the Upgrade
We build a centratised trip management dashboard that brings th past, ogoing and upcoming events in a one view.
The dashboard consolidating trip violations and operational events, integrating live tracking, advanced analytics, and automated alerts to improve visibility and accelerate decision-making.
Outcome
Time specd in searching for information reduced by 30%
Task completion time reduced by 28%
Faster identification of delayed trips and vehicle issues
Thank you for watching
If you like what you see and want to work together, get in touch!
ruchikasdesign@gmail.com
Smooth Scroll
This will hide itself!
This will hide itself!
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.
About the project
Goal
The feature required to be redesigned to enhance user satisfaction and engagement, with the broader business goal of improving retention, boosting conversions, and supporting scalable growth.